Bill Crouch spent two decades as a college president before founding BrightDot, a consulting firm that has worked with over 150 nonprofits to fix the one problem most of them refuse to name: they do not know how to talk to the people who have the money.

In this episode, Bill and Joseph dig into why fundraising staff turn over every 16 months, what a funeral home owner taught Bill about donor psychology, how the shift from the 80/20 rule to a 95/5 wealth concentration has changed the game for nonprofits, and why "your mission doesn't count unless you have the revenue to run it."

Connect with Bill and BrightDot:

brightdot.com

Find Your Cause:

Website: gtzp.org

Sponsor inquiry: https://calendly.com/gtzp/gtzp-impact-alignment/

YouTube: https://www.youtube.com/@gtzp

Instagram: https://www.instagram.com/greaterthanzeropercent/

LinkedIn: https://www.linkedin.com/company/greaterthanzeropercent/

TikTok: https://www.tiktok.com/@greaterthanzeropercent

Facebook: https://www.facebook.com/greaterthanzeropercent/

Apple Podcasts: https://podcasts.apple.com/us/podcast/find-your-cause/id1528910691

Spotify: https://open.spotify.com/show/2ZeAnlQdjwKX5JodvYFwp2

#FindYourCause #Nonprofit #Fundraising #BrightDot #Mattership #NonprofitLeadership #SocialImpact #MissionDriven #Philanthropy