Episode 81.  Sales is the engine of any successful business, yet many professionals are afraid of sales, struggle to do it well without a proper system. What separates top-performing organizations and people from everyone else?

In this episode of the Lifetime at Work podcast, host Greg Martin interviews Gui Costin, founder of Dakota, a firm specializing in investment sales and distribution. Costin shares his journey in sales, the lessons he’s learned about respecting the sales process, and how a structured approach can transform results.

They discuss the fundamentals of winning deals, the power of persistence, and why having a repeatable sales system is crucial for long-term success. Costin also shares insights on finding the right role, aligning your strengths with the right job, and building a career where you can thrive.

The episode provides valuable takeaways for sales professionals, business leaders, and anyone looking to refine their sales strategy and create a career that’s both fulfilling and built for success.