Tyler Lessard joined Vidyard as VP Marketing and Chief Video Strategist in 2014 and almost immediately dramatically changed how the business world uses video to explode sales. He saw the expectations of buyers rapidly changing, and through his secret ‘four E’s’ transformed the way sales organizations use video to avoid getting stuck in the status quo. And let’s just say, it’s not easy. Lessard shares with host Jennifer Gutman, Oktopost's Director of Social Strategy, the special powers of video and how marketers and sellers can use video to its advantage in 2021 and beyond.