The concept of the global community has evolved in two ways through the Covid-19 crisis - on the one hand, we have become more connected than before, and discovered the value in working together. On the other hand, Covid-19 has put a sizeable dent in international travel, and as time goes on, it is changing the shape of relationships between countries both positively and negatively. There are many more impacts brought by the pandemic. So, what does all that mean for your business and your marketing?