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If you use direct story delivery to get your goods on shelves, and you're trying to get more SKUs to more stores more frequently, then you'll probably need to enlist the help of more drivers and merchandisers. That's why you may need to rethink how you plan, coordinate, and execute DSD, according to one supply chain expert.
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If you use direct story delivery to get your goods on shelves, and you're trying to get more SKUs to more stores more frequently, then you'll probably need to enlist the help of more drivers and merchandisers. That's why you may need to rethink how you plan, coordinate, and execute DSD, according to one supply chain expert.