On this episode of the Sounds Profitable Podcast, Bryan Barletta sits down with Audiohook's Jordan Bentley to discuss pre-bid. What is it, what does it mean in the world of display advertising, and how can it be brought to podcasting? Listen to learn about: <ul>
<li>Pre-bid/header bid for Display.</li>
<li>Pre-bid is coming for audio.</li>
<li>What 'headers' will look like for audio. </li>
</ul>Links:<ul>
<li><a href="http://soundsprofitale.com" target="_blank" rel="noreferrer noopener">Bryan Barletta</a></li>
<li><a href="https://www.ariellenissenblatt.com/" target="_blank" rel="noreferrer noopener">Arielle Nissenblatt</a></li>
<li><a href="https://www.linkedin.com/in/jordan-bentley-5343b996/" target="_blank" rel="noreferrer noopener">Jordan Bentley</a></li>
<li><a href="https://www.audiohook.com/" target="_blank" rel="noreferrer noopener">Audiohook</a></li>
</ul><br>

On this episode of the Sounds Profitable Podcast, Bryan Barletta sits down with Audiohook's Jordan Bentley to discuss pre-bid. What is it, what does it mean in the world of display advertising, and how can it be brought to podcasting? Listen to learn about: Pre-bid/header bid for Display. Pre-bid is coming for audio. What 'headers' will look like for audio. Links: Bryan Barletta Arielle Nissenblatt Jordan Bentley Audiohook

On this episode of the Sounds Profitable Podcast, Bryan Barletta sits down with Audiohook's Jordan Bentley to discuss pre-bid. What is it, what does it mean in the world of display advertising, and how can it be brought to podcasting? Listen to learn about:&nbsp;<ul>
<li>Pre-bid/header bid for Display.</li>
<li>Pre-bid is coming for audio.</li>
<li>What 'headers' will look like for audio. </li>
</ul>Links:<ul>
<li><a href="http://soundsprofitale.com" rel="noopener noreferrer">Bryan Barletta</a></li>
<li><a href="https://www.ariellenissenblatt.com/" rel="noopener noreferrer">Arielle Nissenblatt</a></li>
<li><a href="https://www.linkedin.com/in/jordan-bentley-5343b996/" rel="noopener noreferrer">Jordan Bentley</a></li>
<li><a href="https://www.audiohook.com/" rel="noopener noreferrer">Audiohook</a></li>
</ul><br>

What Will Pre-Bid Look Like in Podcasting?

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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What Will Pre-Bid Look Like in Podcasting?

What Will Pre-Bid Look Like in Podcasting?