What does the world’s most iconic tennis tournament have in common with unforgettable conferences? A lot more than you might think.

In this episode, Phil Mershon unpacks the timeless magic of Wimbledon—where heritage meets innovation—and explores what event leaders can learn from its intentional design. From scarcity-driven buzz to rituals that spark belonging, you'll discover how to craft experiences that feel iconic, even in a modern world.

Whether you're planning your first event or leading a flagship conference, this episode will challenge how you think about tradition, technology, and transformational design.

In this episode, you’ll learn:

• Why curating fewer traditions can make your event more memorable
• How scarcity (done right) creates deeper value and demand
• Where to integrate technology without killing emotional connection
• 6 timeless principles you can adapt from Wimbledon (no strawberries required)

Resources & Recommended Reading:

• 10 Ways to Be a Speaker Event Organizers Rave About
• Above & Beyond: When the Checklist Isn’t Enough
• A longer version of this episode

#EventStrategy #ConferenceDesign #UnforgettableEvents #WimbledonWisdom #ExperienceDesign #EventProfs #EventInnovators