Amanda's Playbook

What Wine, Painkillers, and Pricing Taught Me About Influence


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What do wine tastings, painkillers, and pricing psychology all have in common?

More than you think.
In this episode of Amanda’s Playbook, I break down two surprisingly simple studies that reveal how price shapes perception, how it influences expectation, and why this matters more than ever for anyone building a premium brand, product, or service.
You’ll learn:
✔️ Why pricing isn't just financial—it's emotional
✔️ The psychological principle behind “premium perception”
✔️ How to use price as a storytelling tool, not just a revenue lever
✔️ What happens when your experience doesn’t match your price
✔️ How to build trust and desire through intentional pricing
If you're a creator, founder, marketer, or service provider who wants to raise your rates without losing trust, this one's for you.
🔔 Don’t forget to subscribe and leave a comment (I LOVE responding to comments) if this shifted something for you.
#pricingstrategy #luxurybranding #influence #marketingpsychology #brandstorytelling #amandasplaybook

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Amanda's PlaybookBy Amanda Russell

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