The project I worked on for Inc. Magazine, I worked for this guy named Lewis. He was some kind of director at the company. I can’t remember exactly what, but he had quite a few people who worked for him.He’d written several books.One big best-seller, if I remember right.Dude was a heavyweight.And, it taught me a lot.About how to be believable when talking with clients. How to generate trust not just with WHAT you say, but HOW you say it. And, I took what I learned there and applied it to selling my freelance services.

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