The project I worked on for Inc. Magazine, I worked for this guy named Lewis. He was some kind of director at the company. I can’t remember exactly what, but he had quite a few people who worked for him.

He’d written several books.

One big best-seller, if I remember right.

Dude was a heavyweight.

And, it taught me a lot.

About how to be believable when talking with clients. How to generate trust not just with WHAT you say, but HOW you say it. And, I took what I learned there and applied it to selling my freelance services.