We’re here to help you get the most out of a small budget, so you don’t get Zucked by the algorithm.

This week’s question is:

I really need to run some facebook ads for my business (I sell beauty products and have makeup artist services too) but I don’t know where to start.

EPISODE NOTES:

Otters have a poop dance

Turns out the clear water and dolphins in Venice are fake news

If you want us to do a webinar on Facebook Ads for small biz, tell us on Instagram! If you’d like us to run a one on one zoom session with you and take you through step by step, get in touch through our website.

TIPS

- Boosted posts are different to ads

- Brand Awareness campaigns (the ad type you can select when setting up your ad) aren’t worth the money. If you want to generate brand awareness, set up a Traffic campaign instead.

- Always set up your paid ads/boosted posts through the back end of Facebook in Ads Manager, not through the Publishing Tools section.

- Utilise those email addresses to create an Audience

- You can create audiences by connecting your Instagram account, or retargeting people who visit your website.

- INSTAL A PIXEL ON YOUR WEBSITE. Learn how for free from Facebook here

- Ad spend is going up right now because of Coronavirus and how it is affecting user behaviour.

We believe digital marketing is about having a conversation, so if you have any questions about growing your business in the digital world (from copywriting, to content creation, to campaign activation and anything in between) ask us here!

www.socialcut.com.au

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