Healthcare marketers face major transformation as disruptors like Amazon and Apple expand into the healthcare market. Paired with the slow-moving and often internally focused nature of campaigns, marketers must adapt in order to keep up with these consumer-oriented giants entering the care delivery space. Host Philip Guiliano and guest Chris Bevolo, CEO of Revive, explore how marketers could respond to and overcome healthcare’s historic and emerging challenges by adopting a consumer-centric mindset.
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