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What Would Ted Lasso Do?: Driving Organizational Change Through Branding
Jenny Petty">Jenny Petty, Vice President of Marketing Communications at the University of Montana">University of Montana, had a tall order to fill when she arrived at the school in 2021. After nearly a decade of declining enrollment, the university was in desperate need of a branding facelift.
Jenny knew she and her team needed to bring positivity back to the school’s messaging. And she started by taking everyone to “Brand Camp.” Today, Montana has experienced consecutive semesters of growth for the first time in years.
Hear how Jenny and her team helped inject confidence back into a bleeding brand by engaging with students and adopting authentic messaging that reflects Gen Z’s priorities.
Join us as we discuss:
- Marketing management and collaborating with outside partners (9:17)
- Incorporating student feedback into higher ed rebranding efforts (15:41)
- Tangible benefits of rebranding and the Ted Lasso effect (20:10)
Check out these resources we mentioned during the podcast:
- Jenny Petty">Jenny Petty
- Twitter">Twitter
- University of Montana">University of Montana
- The Servant Marketer">The Servant Marketer
To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">our website or search for The Higher Ed Marketer in your favorite podcast player.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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By Caylor Solutions
5
4949 ratings
Jenny Petty">Jenny Petty, Vice President of Marketing Communications at the University of Montana">University of Montana, had a tall order to fill when she arrived at the school in 2021. After nearly a decade of declining enrollment, the university was in desperate need of a branding facelift.
Jenny knew she and her team needed to bring positivity back to the school’s messaging. And she started by taking everyone to “Brand Camp.” Today, Montana has experienced consecutive semesters of growth for the first time in years.
Hear how Jenny and her team helped inject confidence back into a bleeding brand by engaging with students and adopting authentic messaging that reflects Gen Z’s priorities.
Join us as we discuss:
- Marketing management and collaborating with outside partners (9:17)
- Incorporating student feedback into higher ed rebranding efforts (15:41)
- Tangible benefits of rebranding and the Ted Lasso effect (20:10)
Check out these resources we mentioned during the podcast:
- Jenny Petty">Jenny Petty
- Twitter">Twitter
- University of Montana">University of Montana
- The Servant Marketer">The Servant Marketer
To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">our website or search for The Higher Ed Marketer in your favorite podcast player.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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