A lot of this has to do with perfectionism and imposter syndrome. Those two things are usually what keep people from starting a business. They are what keep people stuck saying, “I'm not ready. I'm not ready. Oh, I'm just going to go and do this research over here first.” A lot of times, new entrepreneurs get stuck in this place of research or planning or preparing, and they never actually just pull the trigger and start promoting their business.

But, what's kind of amazing is you start to realize that you can start a business, and you can provide whatever it is you're going to provide for your customers so much sooner than you think that you can.