Matt Bull’s first job was working for the Superconducting SuperCollider in Waxahachie, designing user interfaces for the vacuum Control Systems Division. He spent three years studying BioPhysics at Rice before realizing he hated lab work, then crammed in an English major at the last minute. He then spent 16 years at the Richards Group, working on nearly every major brand on the roster.

This episode is the second of two episodes with Matt. In the first episode, Matt talks to me about causal marketing and how brands should develop personalities to isolate digital noise. This episode is all about what you are saying to your audience without explicitly saying it. Matt provides some examples of how advertising said the opposite of what it wanted to.

When Matt isn’t marketing for causes and building brands, he is riding his bike around Oak Cliff, spending time with family and combing Reddit’s first page of the internet.

• What do you mean by subtext?
• Is this the same as subliminal?
• Why do you read the front page of Reddit?

• Laredo is Safe
• Thinking Fast and Slow
• Reddit
• Mashable
• Chicken Scratch Billboard
• Photo: @dougklembara

• Website: http://heykickstand.com/
• eMail: [email protected]

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