The Marketing Cloudcast talks with Caitlin Angeloff, Head of Global Social Strategy and Operations at DocuSign. Whether you’re marketing a B2B product like DocuSign or a hair product, your customers are people — and social media channels are more popular with most people today than ever before.

Social media now accounts for a third of all time spent online. So listen and learn a few best practices from Caitlin’s experience managing social for a highly successful B2B brand as you plan your own social strategy for 2017. She covers making the most of a small team; primary uses at DocuSign for Facebook, Twitter, and LinkedIn; and how to evangelize the social media investment at your company.