Ari Tulla is a San Francisco-based entrepreneur and the co-founder and CEO of Elo smart nutrition service, transforming food from the cause of disease to medicine. We talk about smart nutrition, blood work, finland, fish, diets why most supplements are crap, and how to actually see a noticable change. A Finnish translation for either “life” or “happiness”, we think Elo is an excellent name for a company that helps you turn nutrition into your best medicine. Elo does this by leveraging your personal biometric data to give you precisely calibrated supplement recommendations, underpinned by science and expert guidance.