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Show Highlights

Ashkahn and Derek talk about algorithms, those pesky bits of code that push your posts up or down on social media and search engines and leave you scrambling for ways to get likes and clicks, constantly mixing it up to just be seen.

The duo discusses how algorithms affect everyday posts for small businesses and how to keep up on information about the constantly changing nature of these systems. The main takeaway is, if your content is fresh, non-repetitive and you aren't trying to game the system, you likely have nothing to worry about.

Show Resources

Search Engine Journal

Social Media Examiner

Listen to Just the Audio

Transcription of this episode... (in case you prefer reading)

Ashkahn: Okay, welcome everybody.

Derek: Hey, hey, hey.

Ashkahn: This is Ashkahn.

Derek: This is Derek.

Ashkahn: Derek. We have a slightly different crew here today.

Derek: Mixing it up.

Ashkahn: That's right. It's time for the Ashkahn and Derek podcast.

Derek: It's about time.

Ashkahn: It is, you know? We've been waiting for Graham to get out of here so we could really go over some pretty good topics.

Derek: Yeah, finally.

Ashkahn: He holds us back a lot, you know? Graham is actually out, he's visiting his dad in Idaho,