To succeed in the US market, you need to look at it from a fresh perspective - even if you and your target audience share a common language, customer behaviour might be different to what you think. 

 

As in every market expansion, you need a unique approach to create a truly valuable business proposition, strong enough for this diverse and vast market - a 'one size fits all' marketing strategy probably won't be enough. You also need to consider local differences - the size alone has implications for the target audience and market segmentation. How to prepare for the US launch of your product or service? Listen to this podcast episode to find out!