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What You Need to Know About Dropshipping with WooCommerce
In this podcast, we look at dropshipping and the challenges and benefits both new and existing online store owners might experience.
Today I’m chatting with AJ Morris, lead of products and marketing at iThemes. AJ was part of the team behind building the WooCommerce managed hosting over at Liquid Web, the parent company of iThemes. They started creating hosting packages for specific needs, one of them based on dropshipping and WooCommerce.
I chatted with AJ about:
- What dropshipping is.
- The challenges that come with entering the dropshipping space.
- Perceptions of dropshipping.
- How adding dropshipping to your existing online store can benefit you.
- Dropshipping on your store vs. on a platform such as Amazon.
- The unique hosting package offered for dropshipping with your WooCommerce online store.
Transcript
Today’s transcript is brought to you by GreenGeeks Web Hosting, where you will find WordPress hosting that’s faster, scalable and eco-friendly.
Bob: AJ Morris, lead of Products and Marketing at iThemes, is joining us today. How are you doing AJ?
AJ: Good. How are you, Bob? Thanks for having me.
Bob: You bet. I invited you on the show because you’ve had some experience in eCommerce and working in the dropshipping area. Lots of people are talking about dropshipping. I guess it’s like one of those things every year, somebody says, “Oh, this is gonna be the big thing.”
From what I’m reading, that people are becoming a bit more curious about it, maybe thinking about diving into it. And then I think a lot of people just absolutely … you know, even though it may be the right solution to them, they don’t have any idea.
So why don’t we start first with your experience around dropshipping— just to kind of lead into the rest of the show—and the questions I have specifically around it.
AJ: Absolutely. So … last year, we at Liquid Web, started to build a managed WooCommerce offering. This was a different offering than what you traditionally see in the market, with managed WordPress, in that when you look at managed WordPress, you get the features like backups, and securities, and caching, and updating of WordPress, so that you don’t have to worry about those pieces.
When you think about managed WooCommerce, there’s a lot of different things at play; mainly around your shopping cart. At any given time, there’s somebody likely on your site who is making a purchase decision, or going through checkout. And so, there’s different set of criteria in order to call yourself a managed WooCommerce player.
As we started to define that space, we spent most of 2018 working with established stores. These are stores that maybe they were hosted by other providers, and just weren’t experiencing the benefits of what we were bringing to the table, in terms of caching, and infrastructure, and performance tests, and all the other things that we’ve classified as managed eCommerce.
So around September, we started focusing on how can we help beginner stores. We launched a number of beginner plans to really help people that wanted to just get in and get their feet wet a little bit, in starting an eCommerce store. One of those startup strategies is dropshi
View all episodes
In this podcast, we look at dropshipping and the challenges and benefits both new and existing online store owners might experience.
Today I’m chatting with AJ Morris, lead of products and marketing at iThemes. AJ was part of the team behind building the WooCommerce managed hosting over at Liquid Web, the parent company of iThemes. They started creating hosting packages for specific needs, one of them based on dropshipping and WooCommerce.
I chatted with AJ about:
- What dropshipping is.
- The challenges that come with entering the dropshipping space.
- Perceptions of dropshipping.
- How adding dropshipping to your existing online store can benefit you.
- Dropshipping on your store vs. on a platform such as Amazon.
- The unique hosting package offered for dropshipping with your WooCommerce online store.
Transcript
Today’s transcript is brought to you by GreenGeeks Web Hosting, where you will find WordPress hosting that’s faster, scalable and eco-friendly.
Bob: AJ Morris, lead of Products and Marketing at iThemes, is joining us today. How are you doing AJ?
AJ: Good. How are you, Bob? Thanks for having me.
Bob: You bet. I invited you on the show because you’ve had some experience in eCommerce and working in the dropshipping area. Lots of people are talking about dropshipping. I guess it’s like one of those things every year, somebody says, “Oh, this is gonna be the big thing.”
From what I’m reading, that people are becoming a bit more curious about it, maybe thinking about diving into it. And then I think a lot of people just absolutely … you know, even though it may be the right solution to them, they don’t have any idea.
So why don’t we start first with your experience around dropshipping— just to kind of lead into the rest of the show—and the questions I have specifically around it.
AJ: Absolutely. So … last year, we at Liquid Web, started to build a managed WooCommerce offering. This was a different offering than what you traditionally see in the market, with managed WordPress, in that when you look at managed WordPress, you get the features like backups, and securities, and caching, and updating of WordPress, so that you don’t have to worry about those pieces.
When you think about managed WooCommerce, there’s a lot of different things at play; mainly around your shopping cart. At any given time, there’s somebody likely on your site who is making a purchase decision, or going through checkout. And so, there’s different set of criteria in order to call yourself a managed WooCommerce player.
As we started to define that space, we spent most of 2018 working with established stores. These are stores that maybe they were hosted by other providers, and just weren’t experiencing the benefits of what we were bringing to the table, in terms of caching, and infrastructure, and performance tests, and all the other things that we’ve classified as managed eCommerce.
So around September, we started focusing on how can we help beginner stores. We launched a number of beginner plans to really help people that wanted to just get in and get their feet wet a little bit, in starting an eCommerce store. One of those startup strategies is dropshi