Privacy is on the docket today, but not in the usual way, where we focus on how to protect the data your company holds or our personal data. Our topic is the European Union's General Data Protection Regulation, or GDPR.

Don't think that because your company is based outside of Europe that it doesn't matter to you. There's a very good chance companies in the US, Canada and elsewhere will be subject to GDPR simply by holding data about EU citizens.

Failure to comply with GDPR could put your organization at risk for millions of dollars in penalties.

Our guest today is Todd Ruback, who is Chief Privacy Officer and Vice President of Legal Affairs at Evidon, which is a firm that helps other companies with data compliance efforts.

Todd will outline some of the things that you need to know about GDPR and how to prepare for its May 2018 kick off.

Welcome Todd. How are you today?

Before we get started, I have a note for the audience. You can share your own comments and questions for your peers and our guests in the text chat box appearing on the streaming audio page on All Analytics. If you enter a comment and you don't see it in a few seconds, please refresh your browser and it should appear.

Also I want to bring to your attention that we have additional resources related to GDPR on All Analytics.Com. Whether you are listening live on All Analytics or through the All Analytics Podcast on iTunes, you can access a directory of GDPR-related content by going to AllAnalytics.com/GDPR

Now, on with today's show.