What you need to know before using AI (Artificial Intelligence)?

Before using AI in your marketing strategy, you need to know the facts. There are several points you need to be aware of before using AI to grow your personal brand and business. Before using AI for content, you need to understand exactly what it is. You may have heard it referred to as Chat GPT in addition to artificial intelligence and AI. ChatGPT is a dialogue format of AI, it was created to be more conversational. But for the sake of this post, we will not go into all of the types and levels of AI available on the market today. That is a much deeper level of technical understanding than I have. As complicated as AI may seem when used for content generation, it isn't something to fear. However, it is important to use caution. What is AI? Artificial intelligence, (AI) is the use of computer systems to simulate the human mind. There are various hardware and software programs involved in AI, for example, Python, Java, R, C++, and Julia. There are experts who specialize in AI programming. How does AI work? In simplified terms, a bot will consume large amounts of data, look for patterns, and then make predictions. When a human puts in text, a chatbot can pull information and have lifelike exchanges with the human. You ask a question; it gives you an answer. AI techniques are improving rapidly and can produce very realistic text, music, graphics, images, etc. What do you need to know before using AI? I’ve had an opinion about AI for a while since first introduced. The anxious skeptic in my first thought that’s amazing. But immediately my mind went to the thought that that means a bot could take my information, the content I’ve worked hard to create, and give it to someone else t use. And I may never know it. I thought about plagiarism and how before, that was a big deal, but it may no longer be because of how the data is being discovered and shared for someone else to use. And believe me, not everyone is rewording the results produced by AI programs. In addition, I thought about how AI was going to take away human jobs. And it reminded me of going to the grocery store or Target or Costco and the self-check-out lanes. Talk about anxiety producing. Every single time I use them something goes wrong, and I have to wait for the human who is frantically trying to help 10 other people to have time to help me. All the while, the light is flashing, and the intercom is saying help is needed in lane 5. I love check-our clerks and the service they provide. Computers shouldn’t replace them. Let computers replace the need for vacuuming or other meniscal tasks but not the ones that give humans jobs and allow them to provide for their families. Before I felt comfortable addressing the topic of AI, I researched it and asked my small business attorney, Cheri Andrews, for her legal perspective. With that said, here are a few things to consider before using AI in your business:  If you are trying to grow a personal brand and business, you need to be genuine and authentic. Is AI going to accurately represent you, your tone, your knowledge, your level of professionalism, and your opinions that make up your personal brand? What stops someone else in your niche from asking the same question, getting the same response, and using the exact same answer in their content? Are you willing to review the AI outputs and add your own brilliance, flare, opinion, and expertise? Read the full show notes and access all links.   Download free resources.