Dispelling the Myths Around Facebook Ads - Do They Work? How Do They Work, And Can We See an ROI On Facebook and Instagram Ads if We Do Them Ourselves? How To Use Facebook and Instagram Ads For Growing Our Email Marketing Lists

There are two main strategies that Jaymie uses to drive traffic to email marketing lists.

1. Using a Freebie - give free value or a free gift that showcases your talents and expertise and solves a pain point for your customer. You want to offer a solution to their pain point. After you have someone sign up for the freebie, you can offer a low-ticket item, something between $7 and $37. About 1% to 10% of your audience who opts into the freebie will purchase the low-ticket item and this is how you cover your ad cost.
2. Run ads to a low-ticket offer - these are also known as self-liquidating or slow funnel offers. These ads go to cold traffic, but it is so juicy and they want it that they will readily pay $7 to $37 for it. When you run an ad for a low ticket item, you often don't make money, but may break even. This isn't about making money, but building your email list. This strategy brings people in who are immediately buying from you and will immediately see how good your content is and be excited to take the next step to work with you.

If you have a good enough offer, you can sell to cold leads. If people need the solution, they will buy it.

Three Main Things You have to Nail to Make Facebook and Instagram Ads Work

1. Offer - know the pain point to offer the right thing
2. Audience - know the audience and know what their pain point is
3. Messaging - messaging targets the right audience and gives them clarity on the pain point you can solve for them

Learn as much about your audience as possible. What are their wants and needs? And what are they struggling with? If you are clear on what your audience needs, you can make ads work for you.

Click here to read the full blog post and access links.