You're writing a book?Let's say it's not as easy as you think it might be. But don't get discouraged!That's what I’m here for, to help you figure these things out. Listen to the full episode of this podcast with Deborah Zahn here: https://www.listennotes.com/podcasts/craft-of/how-to-write-a-book-to-build-pGPy9d-TIEq/

You're writing a book? Let's say it's not as easy as you think it might be. But don't get discouraged! That's what I’m here for, to help you figure these things out. Listen to the full episode of this podcast with Deborah Zahn here: https://www.listennotes.com/podcasts/craft-of/how-to-write-a-book-to-build-pGPy9d-TIEq/

What you should expect if you pursue writing a book.

Authority On Demand is for founders, experts, and leaders who refuse to settle for surface-level visibility and want influence that drives results.

In a world where noise is everywhere and attention is cheap, authority is the true advantage. This show explores how to turn credibility into consistent inbound demand.

We break down the strategy behind positioning, visibility, and conversion — from writing books that establish expertise to leveraging media, podcasts, and press to build trust at scale. No vanity metrics. No empty influence. Just engineered credibility that drives real growth.

If you’re serious about building a category-defining personal brand and moving from “unknown” to “in-demand,” this is your blueprint.

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Authority On Demand is for founders, experts, and leaders who refuse to settle for surface-level visibility and want influence that drives results. In a world where noise is everywhere and attention is cheap, authority is the true advantage. This show explores how to turn credibility into consistent inbound demand. We break down the strategy behind positioning, visibility, and conversion — from writing books that establish expertise to leveraging media, podcasts, and press to build trust at scale. No vanity metrics. No empty influence. Just engineered credibility that drives real growth. If you’re serious about building a category-defining personal brand and moving from “unknown” to “in-demand,” this is your blueprint.

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What you should expect if you pursue writing a book.

What you should expect if you pursue writing a book.