Sarah Sommers is currently on a mission to close the funding gap for women entrepreneurs as the Co-Founder & VP of Brand Strategy and Partnerships at IFundWomen—the go-to funding marketplace for women-owned businesses and the people who want to fund them. She has spent the last decade developing & executing high-impact solutions for women-led brands through strategic partnerships, integrated marketing campaigns, and original video. 

In this episode, Sarah talks in-depth about:

• Being specific with your “why” when crowdfunding and tailoring your message for each individual you reach out to
• Gaining as much data as possible in the early stages of your startup before moving forward with your marketing efforts 
• Focusing on what you and your company can bring to the table to create mutually beneficial brand partnerships

Listen in as Shauna and Sarah have a raw conversation about starting up and what is making IFundWomen the powerhouse brand it is today. Check out Sarah's show notes here.

Connect with your host on Instagram @shauna.armitage and visit www.startuprenegades.com/become-a-renegade to join the free Renegades Community.