Guest Lisa Cron is a story coach and author of Wired for Story, Story Genius, and Story or Die. Cron combines her wisdom of working with writers in the publishing and TV business with her fascination in the latest breakthroughs in neuroscience. She says that all humans are hardwired for story; we think in story. When writers tap into this, it triggers a dopamine rush that tells us to pay attention. The problem is too many writers don't know what makes a good story. They're stuck more in "writing well" than in writing in a way that triggers the brain to want more. In this interview, she untaps the the hidden source of great storytelling, with practical tips on how to apply it to your own work.