If you use the internet, you’ve likely heard of WORDLE. 

According to Buzzfeed, there have been nearly 2 million tweets mentioning “WORDLE” since November of 2021. 

But here’s the thing: this game, that so many people play and talk about, had only 90 users in November. Not 90 thousand… 90. 

How did this viral phenomenon happen and what can we as digital marketers learn from it? A lot!