Melina Palmer is an award-winning podcaster and author of several books about neuroscience and marketing -  today she is here to talk about how behavioural economics affect your business and consumer psychology. 

• Secrets of the brain that are most relevant to e-commerce
• How the brain works and how it can be applied to your marketing 
• Why knowing how to communicate with your customers is a game-changer
• User-buyer psychology to get more sales 
• How can you apply behavioural economics to make your website and ads perform better 
• Where do you begin to learn about consumer psychology 
• 16 concepts to apply behavioural economics to your eCommerce business
• Why is framing your offer is important for marketing 
• What is priming and why is it important for brand-building 
• What is the peak-end rule in marketing? 
• How choice architecture impacts your e-commerce business 
• Fun idea to tackle your 404 errors page

Find Melina -

Website : thebrainybusiness.com / @thebrainybiz

Try before you buy : Get a free chapter of any of Melina’s books by going to: www.thebrainybusiness.com/jessie