Your customers don't care about the same things you care about. They don't (necessarily) want to hear about your tools and techniques - they want to know how it benefits them and how your product will fit in their life.

But how do you figure this out? How do you know what matters most to your customers? How do you figure out why they buy?

In this episode we will cover: 

Send it to [email protected] with the subject line "Ask Tara".

Listen to the full episode here: TaraSwiger.com/podcast42/