This is an audio version of the Substack, Retail Rookie, by Ana Maria Muñoz

From this "Episode":

"The festive season starts months before customers see anything related to it on the sales floor and in your marketing. So, what do we consider when planning that marketing? How do we consider sales goals and the value we offer to those who shop with us?"

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Shop! Association article

Setting The Table book by Danny Meyer

My book: OPEN: Big Lessons in Small Retail and Living the Shopkeeper Dream

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit openforgrowth.substack.com