The Buyer's Mind: Sales Training with Jeff Shore

#056: What Your Customers Think About Change with Marcia Reynolds

02.28.2018 - By Jeff ShorePlay

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Dr. Marcia Reynolds and Jeff talk about the difficulty of change. Buying something new means something is changing in our customer’s life. However, some people welcome change and others find it difficult. The role of the sales professional as a trusted counselor is what can make the difference in helping with the idea of change.

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