Photographers on Brand

What your website needs to tell me to keep me from clicking away


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Have you ever arrived at a website, and after a few minutes of looking around, couldn't figure out the point of the site and just clicked away? We know that happens far too frequently. We only hope it doesn't happen to our sites.  

When most people find your website, they have at least three questions in their minds. If you can answer those questions upfront, you have a better chance of having them spend some productive time with you.  This audio is the first part of a two-part video where I discuss the three questions, and then we look at three websites that execute on this concept well.

You can see the videos here: https://www.lynmorton.com/blog/yourwebsite

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Photographers on BrandBy Lyn Morton

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