Why “I Do Everything” Isn’t a Position

This is a Positioning Hustle.

If you asked your audience what you’re known for, would they all say the same thing—or would you get five different answers?

When people can’t clearly articulate what you do and why it matters, it’s not just a marketing issue. It’s a positioning issue.

In this episode of The Five Minute Hustle, Terrica breaks positioning down into simple, real-world terms and shares one of her core truths:

If you’re everything to everybody, you’re nothing to nobody.

You’ll start clarifying what you actually want to be known for in your market—without needing a 30-page brand strategy.

In this episode, you’ll learn:

• A plain-language definition of positioning (no jargon)
• Why “I can do everything” quietly positions you as replaceable
• Three questions that clarify who you’re for and what you’re the obvious answer to

Five-Minute Move

Answer these three prompts:

1. Who am I really for?
2. What am I the obvious answer to?
3. Why me instead of everyone else they’re looking at?

Then pull it into a simple sentence:

“I help [who] [result] [your distinct approach]."

It doesn’t have to be perfect—it just has to be clear enough to give your brain a lane to build on.