Why are more and more companies making products out of wool? 

In part two of our “What You’re Wearing” miniseries, we’re taking a closer look at the fabric that was once most associated with itchy old sweaters and fancy suits, but that’s now being used in some of the most comfortable and highest-performing apparel on the market. But how exactly does wool naturally suppress odor? How does the species of sheep affect the finished product? And is wool actually more environmentally friendly than other fibers?

To answer these questions and more, we’re talking with Josh Vaughan, head of Wholesale Sales at Icebreaker. We walk through every step of making wool garments (from sheep to shirt); discuss some exciting new uses for wool in apparel, and Josh provides some incredibly in-depth answers about the secrets behind wool’s unique natural properties.

Topics & Times

• How climate affects wool quality (2:55)
• The process: from herding sheep to the final fabric (9:03)
• How & Why is wool blended with other fibers? (18:40)
• Environmental benefits & drawbacks of wool (24:02)
• Wool from other animals? (32:04)
• Can wool be recycled? (36:13)
• Why is wool odor resistant? (38:12)
• Thermoregulation vs. Insulation (40:15)
• Why is wool more commonly knit than woven? (43:53)
• Icebreaker’s transparency report (45:03)
• Two biggest misconceptions about wool (49:00)

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