Affiliates and media buyers don't build your funnel. They pour gasoline on a fire that's already burning. Francisco Bervis, Head of Marketplace at Everflow, breaks down exactly what brands need to prove before any partner will touch them, and the real math behind who gets a $400 CPA and who gets $60.

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What you'll learn:

• Why your brand needs tested creatives and a working funnel before any affiliate will work with you
• How to validate a lander or ad creative for as little as $20 to $50 before scaling spend
• The real CPA gap between premium GLP1 weight loss brands and smaller competitors, and what drives it
• How a "quadruple win" referral structure builds long term affiliate loyalty instead of one off introductions
• Why relationship marketing still beats pure performance metrics in affiliate partnerships
• What Everflow's marketplace actually does for brands looking for the right partners

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About Francisco Bervis: 

Francisco Bervis is Head of Marketplace at Everflow, where he audits and matches brand offers with the affiliates, publishers, and media buyers who can actually scale them. His path there runs through zoology, lead generation, business development for East Fifth Avenue, and cart recovery strategy at HelpGrid, giving him a rare view into both sides of the affiliate equation.

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Key moments: 

• 0:00 - Francisco's gasoline analogy: what media buyers actually do for your brand 
• 6:37 - The cold call that generated $1.6 million for a nonprofit fair, and the lesson behind it 
• 18:35 - What Everflow actually is, and why lifetime value matters more than first look conversion 
• 30:21 - Why untested creatives are the fastest way to get rejected by a media buyer 
• 38:24 - The real CPA numbers behind GLP1 weight loss brands, big and small 
• 43:08 - The quadruple win: why Francisco gives away 2% of revenue for life

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Connect with Francisco Bervis:

Telegram: http://t.me/fbervis 

Instagram: https://www.instagram.com/thatsfrank/ 

Everflow Marketplace: https://www.everflow.io/enablement/everflow-marketplace 

Affiliate World: https://affiliateworldconferences.com/ 

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About The Built To Scale Podcast:

Follow us on LinkedIn at: https://www.linkedin.com/company/built-to-scale-agency/ 

For more information about Built To Scale visit: https://www.builttoscale.co/  

If you have any questions, suggestions, or ideas for a future episode, please email [email protected].