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I don't think it's appropriate for the emergency services to promote the use of W3W to the general public. Nor do I think it's appropriate for them to advertise it. It's also inappropriate for critical applications at the moment.
The initial blog explaining the risks of emergency services using W3W
Article about the legal threats against Aaron Toponce a security researcher.
Public Money Public Code campaign.
Further Reading.
App used by emergency services under scrutiny:
What3Words submitting takedown requests against Tweets:
Post by Terence Eden about What 3 words in 2019
By I don't think it's appropriate for the emergency services to promote the use of W3W to the general public. Nor do I think it's appropriate for them to advertise it. It's also inappropriate for critical applications at the moment.
The initial blog explaining the risks of emergency services using W3W
Article about the legal threats against Aaron Toponce a security researcher.
Public Money Public Code campaign.
Further Reading.
App used by emergency services under scrutiny:
What3Words submitting takedown requests against Tweets:
Post by Terence Eden about What 3 words in 2019