Whatever Happened To Acer?

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Remember Acer? Back in the 2000s, Acer was the 2nd largest PC maker in the world only beaten out by HP. Their affordable computers were a hit with the oversaturated consumer PC market who were fed up with constantly replacing their computers. But, things have vastly changed since then. Acer has fallen from the 2nd largest PC maker in the world to not even being in the top 5 PC makers. Accordingly, Acer’s market cap also crumbled from $8 billion to just $1 billion. What happened? Well, the demands of the consumer PC industry evolved and Acer simply didn’t keep up. Moving into the 2010s, progress in computing heavily slowed, at least in terms of what was relevant for consumers. As such, people were able to keep their computers for longer periods and invest in a better PC the next time they bought. This video explains the rapid rise and fall of Acer and what happened to the oncedominant company.

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Timestamps:
0:00The State Of Acer
1:49Copycats
4:19Acer Breaks In
7:22Market Sentiment Shifts
10:27Acer Prognosis

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Logically Answered is centered around explaining the economics of tech and social media. These sectors are generally analyzed through the lenses of finance and economics to determine which industries and companies will thrive and which will fall. In addition to this analysis, the content is often focused on the stories of various famous entrepreneurs such as Elon Musk, Steve Jobs, and Jeff Bezos. Logically Answered also cover the rise and fall of several interesting companies and services that we come across on a daytoday basis. There have been so many companies that have risen to fame and then died out in a single generation. The most interesting companies are the ones that were able to save themselves and avoid bankruptcy. Feel free to follow the podcast if you would like to see any of these topics Logically Answered.

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