Backstory & Strategy

Whatever Happened to Thought Leadership?


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Remember blogrolls, comment threads, and collaborative prompts? They weren’t just internet relics—they were infrastructure. In this episode, Yoni Greenbaum looks back at the early 2000s blogging era and asks what we lost when that scaffolding disappeared.

Expect:

  • A reflection on the rise (and quiet fade) of blogging culture

  • Why the “mosaic” of modern thought leadership feels disconnected

  • What it means to build public thinking spaces in the age of AI

If you've ever wondered where the good ideas went—or why they don’t land the same way—this one’s for you.

🎧 Tune in, think out loud, and maybe help rebuild what’s missing.

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Backstory & StrategyBy Yoni Greenbaum