The shocking events which unfolded in Croydon on Tuesday morning left the UK in mass trauma. The response to this seemed to be a need to explain the sociological factors that led to the murder, despite a complete lack of information about the incident. Arguments ranged from the age gap between the alleged perpetrator and their victim to the lack of father figures in households. Most notably, the ‘emergence’ of incel culture seemed to be the coalescing factor identified by the Twittersphere. In this episode, I examine those claims and discuss my general reaction to the reactions.