There's a traditional wisdom in business that dictates certain information should be held close to the vest. Financial information, hiring information, performance metrics, and so on should only be shared on a need to know basis. More recently, there's been a push for more businesses to have transparency in some of these areas. 

Ashkahn and Graham explain their stance on transparency and the thought process behind making Float On as transparent as possible, as well as many of the benefits they see on a regular basis because of it.