The B2B Mix Show

What's a Brand? (Hint: It's More Than a Logo)

Listen Later

Listen in as B2B technology branding expert Chad Nelson of The Basis Group shares insights about branding. Chad tells us:

  • What led him to become so passionate about branding
  • How a brand is more than a logo 
  • Why a brand is as important internally as it is externally
  • About a brand's impact on corporate culture, customer experience, and even hiring
  • Why branding is even more important than features when it comes to B2B technology companies
  • The challenges of changing founder's (and quota-carrying salespeople's) minds to favor brand over features

    • Links to information mentioned in this episode:

    The Basis Group

    Chad Nelson on LinkedIn 

    Seth Godin's definition of brand

    David Aaker

    The Marketing Mix is brought to you by Jackson Marketing, Inc.

    ...more
    View all episodesView all episodes
    Download on the App Store
    The B2B Mix ShowBy Stacy Jackson | Alanna Jackson
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    6 ratings