**NOTE: This episode was recorded prior to renaming the show More Money, More Profits.

How long should your sales copy be?

Should you use your brand name in a headline?

And, why every entrepreneur should be a conversion optimist.

Join us as we tackle these questions, try to fake each other out AND help you be more profitable with your existing audience in the very first episode of More Money, More Profits.

**NOTE: This episode was recorded prior to renaming the show More Money, More Profits.