Connect with David:

Twitter
Linkedin

Fanocracy site

Brands David mentions as examples:

MeUndies
Duracell
HubSpot

Here's this shows TL;DR:

• David explains what a Fanocracy is
• We go over the destructive nature of Facebook and other social tools
• We talk about how the book came to be and why his daughter was the co-author
• Answer why brands should be building fandoms
• David and Alex discuss what they are fans of and the communities around that
• Even businesses you think would have zero benefits from fans like hospitals actually do 
• David explains what it means to "listen to humanize" 
• We go over the science behind feeling a sense of belonging 
• David explains how stock images and jargon kill your brand 
• We discuss how MeUndies is a great example of listening to humanize
• We talk about the difference between influencer vs advocate and why influencers are not as great as you think
• David explains what is meant by "give more than you need to" with an example from Duracell
• We go over why you need to build your employees to be fans as well