Welcome to the first episode of our podcast. Today, we’re talking about green nudges.

Nudging theory is based on the idea that our decisions aren’t always the result of rational thinking; they’re often shaped by the context in which we make them. Every day, we face countless decisions, big and small, ranging from simple daily tasks to more complex choices. Given the sheer number of decisions we make, our brains tend to take shortcuts, known as heuristics, based on past experiences. While these shortcuts can be helpful, they can also lead to errors in judgment, known as cognitive biases.

In this context, small changes in how choices are presented can guide us toward better, more sustainable decisions. Green nudges aim to make the best choices—both for individuals and the environment—more attractive. By “best,” we mean the most optimal choice in terms of physical, mental, social, economic, and environmental well-being.