Letters and Numbers

What's a tagline - and how can I write one?


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A strong tagline was the one thing all of the New York Times bestsellers examined in the previous episode had in common. Yet, just one third of less

successful novels include a tagline in their descriptions.

Of all of the ingredients of a book description, the tagline has to be one

of the most accessible. Your book doesn’t need to have won a major prize or sold a million copies or had a celebrity endorsement or a write-up in a well-respected journal to have a snazzy tagline. So it’s worth spending a few minutes learning how to craft a tagline that will set your book apart from the less successful books in your genre – and may even catapult it into more exclusive company.

Join author, linguist, and mathematician-in-the-making Sarah on an exploration of the world through the lens of letters and numbers!


Links from this episode:

Live Write Breathe on taglines

Penning and Planning on taglines

Read the tagline of AutoCEO

...more
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Letters and NumbersBy Sarah