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Jack Daniel’s Tennessee Squire Association dates back to February 1956 when it was formed as a short-term solution to an unexpected whiskey shortage at the distillery. Join us in a conversation with Goose on the origins of the program, his role, and some of his favorite stories.
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Jack Daniel’s Tennessee Squire Association dates back to February 1956 when it was formed as a short-term solution to an unexpected whiskey shortage at the distillery. Join us in a conversation with Goose on the origins of the program, his role, and some of his favorite stories.