The Healthtech Marketing Show

What's Been Going On With AI and Marketing?

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How can marketers leverage the latest AI developments, tools, and strategies to reshape their approach to healthtech marketing? AI expert ⁠Casey Meehan offers practical advice on continuously pushing the boundaries of AI tool capabilities while maintaining the human touch in marketing efforts.


Episode Highlights:

  • Casey introduces his IPO (Input, Process, Output) framework
  • The 90-day sprint approach to adopt AI effectively.
  • Insights into cutting-edge tools like Notebook LM and Claude 3.5 Sonnet
  • Is AI-generated content harming SEO and website traffic?
  • Strategies for maintaining visibility in an increasingly AI-dominated search landscape
  • Best practices for balancing AI usage with human input in content creation
  • the growing importance of AI-powered search tools like Perplexity and strategies for making content citable by these new platforms.
  • Tips for leveraging AI in personal projects to build skills applicable to work


    • Health Launchpad has covered this topic extensively. Check out the AI Resource Center.

    ...more
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    The Healthtech Marketing ShowBy Adam Turinas
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