What's Brewing @Media&Ads

A final hello and welcome to my audience.

In this last episode of 'What's Brewing', I cover the latest sporting league in the town,  Ultimate KhoKho. I start with stating my biases about the sport, move on to the rules of the sport and conclude with the first season's performance in terms of TV viewership. Hope you like this episode and look forward to your feedback.

Thank you Yogesh, Pranav and Tanya for being my  co-hosts in the previous episodes. This was a lot of fun.

Views expressed in this podcast are personal.

In this episode we talk about the following -

1. Cannes 2022

2. IPL media rights

3. Shashi Sinha being chairman of BARC and what it means for us

4. ASMR - Autonomous sensory meridian response

5. RIO - Reference Interconnect Offer

6. Change in casting in films resulting in change in brand endorsements

7. Politics in Maharashtra

8. Agniveer

Ad of the week - Zomato:Mann Kiya Zomato Kiya (17:10)

What we share in this podcast is our personal point-of-view and does not represent the views of our organization

Music by Skilsel from Pixabay

Please share your feedback with us at -

Anindya Mallick - @ani_mallik on Twitter

Yogesh Jadhav - [email protected]

Pranav - [email protected]

Tanya - [email protected]

In this episode we talk about misinformation on digital media and the dilemma of social media platforms. Tanya shares her personal experience of the social media and that is followed by a discussion of how brands can keep themselves safe in an environment that is getting infested by bots and malware.

Ad of the week - Perk:Paraglider

What we share in this podcast is our personal point-of-view and does not represent the views of our organization

Music by Skilsel from Pixabay

Please share your feedback with us at -

Anindya Mallick - @ani_mallik on Twitter

Yogesh Jadhav - [email protected]

Pranav - [email protected]

Tanya - [email protected]

In this episode we conclude our talk IPL. In this episode we are joined by our new panelist Tanya. We talk about drop in viewership on linear TV, impact of Covid on IPL, Starlabs, Cricko, 4see and many other such aspects

Ad of the week - Livspace : Unable to cable

What we share in this podcast is our personal point-of-view and does not represent the views of our organization

Music by Skilsel from Pixabay

Please share your feedback with us at -

Anindya Mallick - @ani_mallik on Twitter

Yogesh Jadhav - [email protected]

Pranav - [email protected]

Tanya Gupta - [email protected]

In this episode we talk about the media and advertisement that makes IPL happen. We talk about the history, the current advertisers and sponsors and how brands can leverage by partnering with it... even small brands

Ad of the week - PhonePe, chom chom

What we share in this podcast is our personal point-of-view and does not represent the views of our organization

Music by Skilsel from Pixabay

Please share your feedback with us at -

Anindya Mallick - @ani_mallik on Twitter

Yogesh Jadhav - [email protected]

Pranav - [email protected]

In this episode we talk about the trends in media and avertising that may gain prominence this year. We started with first party data and ended up talking about John Wick :) It's a wicked episode and we hope you enjoy listening to it just as much as we had fun making it.

Ad of the week - Soft drink nahi, Toofan

What we share in this podcast is our personal point-of-view and does not represent the views of our organization

Music by Skilsel from Pixabay

Music by AntipodeanWriter from Pixabay

Music by oneigor from Pixabay

Music by ZakharValaha from Pixabay

This is where we conclude our discussion on the metaverse. In this episode we talk about what have been the different manifestations of the metaverse in terms of fashion, real estate, dating and D2A

Lastly, if you want to have a 'metaversey' experience, we would suggest you check out the film named 'Ready Player One' on IMDB and Youtube

Ad of the week - Bhima - Pure as Gold

What we share in this podcast is our personal point-of-view and does not represent the views of our organization

Music by Skilsel from Pixabay

Please share your feedback with us at -

Anindya Mallick - @ani_mallik on Twitter

Yogesh Jadhav - [email protected]

Pranav - [email protected]

This is the first part of our 2-part take on the metaverse. In this episode we talk about what it is and what are the components of a metaverse. We talk about Mark Zuckerberg's interview with GaryVee. We also talk how metaverse is different by different publishers like Wunderman Thompson.

Lastly, if you want to have a 'metaversey' experience, we would suggest you check out the film named 'Ready Player One' on IMDB and Youtube

Ad of the week - Biswa x MI Robot Vacumn Cleaner

What we share in this podcast is our personal point-of-view and does not represent the views of our organization

Music by Skilsel from Pixabay

Please share your feedback with us at - 

Anindya Mallick - @ani_mallik on Twitter

Yogesh Jadhav - [email protected]

Pranav - [email protected]

This is the concluding part of our 2-part take on the cookieless world. In the first part we talked about what it is and how it can affect us. In this part we shall talk about what are the possible solutions for advertisers in the cookieless world. How are different advertizers visualizing the solutions that they have proposed.

Ad of the week - Amazon: Deliver the love

What we share in this podcast is our personal point-of-view and does not represent the views of our organization

Music by Skilsel from Pixabay

Please share your feedback with us at

Anindya Mallick - @ani_mallik on Twitter

Yogesh Jadhav - [email protected]

Pranav - [email protected]

In this episode we talk about digital identity and the way internet shall look like in a cookie-less world.

Ad of the Week - Sironah Tourism - https://www.instagram.com/tv/CWbIRZYLjD0/?utm_medium=copy_link (Teaser);

                                                   - https://youtu.be/KcWcu1ytazY (Trailer)  

Please share your thoughts or feedback to us -

Anindya Mallick - @ani_mallik on Twitter