When should agency owners consider selling their business? What are buyers looking for? What’s the market like in 2023?

Buckle up, because today’s guest, Jonathan Baker has the answers. As the Practice Lead for Mergers and Acquisitions at Punctuation (formerly, David C. Baker), Jonathan knows a thing (or ten!) about what it takes to successfully close a deal in this market, and in the agency landscape overall.

Interestingly, Jonathan has experience in selling his own business, having gone through the process with his brewery company that today boasts multiple locations and close to 200 employees.

So, what’s brewing with M&A? While it’s been a challenging year for many agency owners and deal flow has slowed down massively, there will always be buyers on the market looking to complement their offering with specialized services.

This episode dives into topics like positioning and specialization, the emotional side of selling your darling, and why you should continue to act as if you weren’t selling even if you were in the process.

Here’s what Corey and Jonathan cover in this episode:

Here are some actionable key takeaways for agency founders:

The resources mentioned in this episode are:

- Connect with Jonathan on LinkedIn Here

- Learn About Punctuation Here

- Check out the MYOB Conference Here

Join us as we explore the ropes of agency M&A.

👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound?  I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.