Watch on YouTube.

XR Today's Demond Cureton hosts Scott Cullather, President and CEO, [INVNT GROUP] and CEO, INVNT.ATOM.

In our interview, we discuss the following:

• How eCommerce experiences move from 2D to 3D platforms.  
• Building immersive experiences around brand communities in the Metaverse. 
• Building the customer journey through spatially-orientated digital transformations 
• The technology stack involved in the BZAR eCommerce platform 
• The need for decentralised, Web3-centred technologies in eCommerce 
• Trends taking shape across retail, eCommerce, and extended reality

For more information, kindly visit the INVNT Group at https://www.invntgroup.com/

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